The Mid-Autumn Moon Festival is a significant and special holiday in Chinese culture. It commemorates the gathering of family and the moon goddess, Chang'e. While this festival has been celebrated for centuries, it was only in the 20th century that companies started mass-producing mooncakes.

 

To appeal to the new generation of consumers, modern mooncake boxes have become a significant selling point for mooncakes. Presented below are two very distinct designs of mooncake box packaging. One pays homage to the vintage boxes, whereas the other is a contemporary take on the box.